Window cleaning companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and listed hours for 14,348 window cleaning companies, computed from public Google Business Profile listings in 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 7 |
| Average (mean) | 40.6 |
| 25th percentile | 1 |
| 75th percentile | 29 |
| 90th percentile | 100 |
Share of window cleaning companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 19.9% |
| Under 10 | 55.7% |
| Under 25 | 72.2% |
| 100 or more | 10.1% |
| 500 or more | 1.1% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.87 |
| Rated 5.0 | 75.5% |
| Rated 4.5 or higher | 92.9% |
| Rated under 4.0 | 3.4% |
| No rating yet | 17% |
Websites
| Website status | Share |
|---|---|
| Website listed | 68% |
| No website listed | 32% |
| Own domain | 64.2% |
| Social profile only | 2.4% |
| Free or DIY builder | 1.4% |
Median review count for window cleaning companies with a website: 13. Without one: 2.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 91.7% |
| Public email on profile | 25.1% |
| Open 24 hours | 4.4% |
| Open Saturday | 19.3% |
| Open Sunday | 9.5% |
| No hours listed | 68.4% |
Where the listings are
| State | Listings |
|---|---|
| CA | 726 |
| TX | 426 |
| UT | 238 |
| IL | 237 |
| WA | 228 |
| AZ | 225 |
| MI | 213 |
| OH | 211 |
| NY | 197 |
| PA | 192 |
| MN | 169 |
| NC | 166 |
Primary categories
| Google category | Listings |
|---|---|
| Window cleaning service | 13,767 |
| Pressure washing service | 193 |
| Cleaners | 91 |
| Cleaning service | 71 |
| Gutter cleaning service | 45 |
| House cleaning service | 34 |
| (blank) | 30 |
| Janitorial service | 22 |
Read the median first, then ignore it
Half of every window cleaning company on Google has 7 reviews or fewer. That number surprises owners who assume they are behind. A company with thirty reviews is already in the top quarter of the trade nationally, because the 75th percentile is 29. The 25th percentile is 1 review.
Then the useful part. You do not compete against the national median, you compete against the two or three companies that appear beside you in the map pack, and in any real metro those sit near the top of the distribution. The 90th percentile is 100 reviews, and only 10.1% of companies have crossed it. That is the target. The mean of 40.6 is meaningless here, dragged upward by a small number of multi-crew operations, 1.1% of which have passed 500 reviews.
The shape of the distribution is the real story. 19.9% have no reviews at all, 55.7% have fewer than ten, and 72.2% have fewer than twenty-five. This is a trade full of one-truck operators who never ask. Because the average residential job runs a few hundred dollars and a crew can turn six or eight in a day, the raw number of customers who could have written a review is far higher than the review count suggests. Nobody asked them.
Stars will not separate you
The average rating in the dataset is 4.9 and 92.9% of companies are at 4.5 or above. More striking, 75.5% carry a perfect 5.0, which mostly tells you they have four reviews from four happy neighbors. A flawless rating on a thin count reads as new, not as excellent.
Only 3.4% are below 4.0. That is the one band where the rating genuinely costs you the call, because homeowners filter it out without reading. Everywhere above it, count and recency decide. A company at 4.7 with 140 reviews beats a 5.0 with nine, every time. A further 17% of listings carry no rating at all.
The website gap is the widest opening in the trade
32% of window cleaning companies list no website on their Google profile. Companies that do link one have a median of 13 reviews. Companies that do not have 2.
The site is not causing the reviews. Owners who take the business seriously tend to do both. But the correlation is wide enough to be useful in two directions. If a competitor near you has no website, they are unlikely to fight you for anything. If that competitor is you, it is the cheapest gap on this page to close, and it is also where a homeowner checks whether you are insured and where the AI answer engines read what you charge.
Hours and profile completeness
68.4% list no hours at all. Only 19.3% show Saturday hours and 9.5% show Sunday, which is a problem in a trade whose residential customers do their shopping on weekend mornings. 4.4% claim to be open 24 hours, which nobody believes from a window cleaner.
On the other side, 91.7% have at least one photo, so having none puts you in the bottom tenth immediately. Only 25.1% publish an email address, which matters more for storefront route work, where a property manager would rather send one email than take a call.
What to do with this
- Open your own Google Business Profile and write down four numbers: review count, rating, whether a website is linked, and what hours you show.
- Place yourself honestly. Under 7 is the bottom half. Under 29 is the bottom three quarters. 100 and up is where map-pack winners live.
- If you are in the 32% with no website, fix that before anything else. Five pages with tap-to-call, a price range and service pages takes about a week. The website guide lists what has to be on it.
- Add Saturday hours if you work Saturdays, and real hours if you show none. Then turn on missed-call text-back, because the crew is on a pole when the phone rings. The calculator shows what that gap costs you monthly.
- Set a review pace of one ask per completed job, spoken at the door while the ladder is still out. Scripts are in the reviews guide.
- Spend on ads last. Traffic sent to a profile with four reviews and no website funds your competitor's education.
Method
This report aggregates 14,348 public Google Business Profile listings collected from Google Maps searches for window cleaning companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Window Cleaner Growth, "Window cleaning companies on Google benchmark report", 2026.