Google Ads management for a window cleaning company
Window cleaning searches are short and local: "window cleaning near me," "window washers [city]," "storefront window cleaning." That is where the money is. Cost per lead in this trade usually lands between $18 and $60 depending on the metro, and at a $260 average ticket you cannot carry much more than that unless the customer rebooks. The mistake almost every owner makes is leaving broad match on, so the account pays $6 clicks for window replacement, window tinting and windshield repair before anyone notices. The second mistake is bidding at hours when nobody answers the phone.
After two weeks, a working account looks like this: the search terms report is clean, calls are recorded, and you can name the three keywords that produced every booked job. Volume is still small. What you buy in fourteen days is a clean account and a number you trust, not a full calendar. The budget bands and the negative list are in the Google Ads guide.