Email and SMS campaigns for a window cleaning company
Your past customers are the cheapest jobs you will ever book, and window cleaning is a rebooking trade. Most homes want it done every six to twelve months, and most owners never remind anybody. One text in early March to everyone cleaned last spring will fill more of your calendar than a month of ads, at almost no cost. The list is already sitting in your invoices.
The mistake is treating it like a newsletter. Nobody reads a window cleaning newsletter. Send short, dated, specific messages instead: the anniversary reminder, the pre-holiday interior push in early November, a screens and tracks offer in the slow month. Only 25.1% of listings in this trade publish an email address at all, which tells you how little of this is happening. After two weeks the list is cleaned, tagged by last service date, and the first reminder has gone out with bookings attached to it.