Social media management for a window cleaning company
Nobody hires a window cleaner because of a Facebook page. They do check it, and a page whose last post is from 2023 makes a stranger hesitate before letting you put a ladder over their car. The point of social in this trade is proof of life and somewhere for neighbors to tag you. The content is free and already on your phone: before and after panes, a screen coming out of a track, a cold route morning, the truck parked at a storefront downtown.
Three posts a week is enough. Do not write captions about excellence. Name the neighborhood, say what was done, give the price band if you can. The mistake is paying for generic cleaning graphics that any company in any city could have posted. After two weeks the page is current, the profile matches your listing, and job photos have a path from the truck to the feed.