Questions window cleaning owners ask about marketing

Enough to beat the three companies you appear next to, which is a lower bar in this trade than most owners assume. Across 14,348 listings the median is 7 reviews and 55.7% sit under ten. The 90th percentile is 100. In a mid-size metro, forty solid reviews will usually put you in the conversation and a hundred will hold the map pack. Ask at the door on every residential job and it takes a season. Start with the reviews guide.

Usually $18 to $60 per call in a typical metro, cheaper than most home service trades because intent is narrow and competition is thin. That still has to work against a low ticket. At a $260 average job and a 50 percent close rate, a $45 lead costs you about $90 per booked job in ad spend. That is workable if you bundle gutters or a second story, and painful if you sell exterior-only and never re-book. The Google Ads guide has the campaign structure.

Walk in. Storefront route work is sold in person, on a slow morning, by offering a free first clean of the front glass and quoting a per-visit price on the spot. Ads rarely reach a store manager. What marketing does for route work is make you look real when the manager Googles you afterward, which is why the profile and the site matter even for accounts you win on foot.

Yes, for residential, and mostly in two windows. Before and after footage of a squeegee pull on filthy glass performs better than any designed graphic. Run a flat-price offer to homeowners inside a 12 mile radius at $15 to $40 a day in March through May and again in October and November. Leads typically come in at $12 to $35. See the Meta ads guide.

The data says the companies that take this seriously do both. 32% of window cleaning listings link no website at all. Those with a site carry a median of 13 reviews against 2 for those without. The site is also where a homeowner confirms you are insured and where the AI answer engines read what you charge. Seven things it must do are in the website guide.

Publish ranges, not a rate card. Something like $150 to $350 for an average home exterior and $8 to $15 per pane in and out. Owners fear it invites price shoppers. In practice it filters them out before they call and it is the single strongest thing you can do to get quoted inside a Google AI answer or a ChatGPT reply. The pricing guide covers how to say it.

Sell route work and pre-book spring. January and February are dead for residential in most of the country, and that is exactly when store managers have time to talk and when last October's customers will accept a March slot at a small discount. Cut residential ad spend rather than pausing it entirely. The full month-by-month plan is in the seasonality guide.

More than the job, because a homeowner calling on a Saturday morning is calling three companies in a row and the first one to answer usually wins. Crews on a pole or a ladder cannot answer, which is why this trade misses more calls than most. Put your own ticket and volume into the calculator rather than trusting an average.

The answer engines lean on the same signals Google uses plus plain readable text. A complete profile, the same name and phone everywhere, service pages that say what you do and where in ordinary sentences, a published price range, and reviews that name the actual job. 92.9% of companies in the data are at 4.5 stars or better, so the rating is not what separates you. The AI search guide has the checklist.

It is public data collected at scale, so read it as accurate to within a point or two, not to the decimal. Listings are deduplicated by Google place ID and the set is refreshed monthly. It includes dormant profiles, which is part of why 19.9% show zero reviews and 17% carry no rating. Google does not publish this cut of the data, which is why we compute it.

Public Google Business Profile listings, found through Google Maps searches for window cleaning companies in every state. Only public business fields are stored: review count, rating, website presence, hours, category, city and state. No reviewer names, no personal data. The method is written out on the about page.

Any one of the services we run, or more than one: Google Ads management, Meta ads, AI search optimization, local SEO and Google profile work, website design, social media, review generation, missed-call text-back and follow-up, email and SMS, bookkeeping, and cold-call appointment setting. Setup, management and reporting are included. If you choose to run ads, the spend you pay Google or Meta is yours.

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