Local SEO and Google profile for a window cleaning company
The map pack decides most window cleaning jobs. A homeowner opens Google, sees three listings and calls one. Getting into those three is mostly profile hygiene, not backlinks. Primary category set to window cleaning service rather than cleaners. Every service listed on its own: residential, storefront, screens, tracks, hard water, post construction, gutters if you do them. Hours filled in, which 68.4% of listings in this trade skip entirely, so their profiles read as abandoned. Only 19.3% list Saturday hours, on the day homeowners are home to let you in.
Photos are the one thing this trade does well, at 91.7%, although most of them are stock. The real mistake is treating the profile as a one-time setup. It decays: a competitor suggests an edit, a category flips, hours go stale over a holiday weekend. After two weeks the profile is complete, the service area matches your actual drive time, and you can see calls and direction requests by day of the week.